The Best Booths at NADA New York, From Whimsical Sculptures to Tar Paintings

The New Art Dealers Alliance opened its 11th edition of NADA New York on Wednesday, a very busy day that also saw the start of Frieze. Those are but two of the many fairs packed into a single week, meaning that collectors, arts professionals, and even humble journalists have to hustle to see everything.

Still, the energy was high at NADA New York, with the fair moving to Chelsea’s Starrett-Lehigh, a massive near-century old Art Deco building on West 26th Street and 11th Avenue that has been extensively renovated in the last decade. Located on the building’s third floor, the fair leveraged the space well with fairly spacious booths for even NADA Projects presentations and a huge bank of wraparound windows bathing one end of the fair in natural light.

By the late afternoon Wednesday, the aisles were thrumming with collectors, with dealers hopeful the busyness would translate to business.

“The energy is really good,” Natalie Kates, cofounder of Lower East Side’s Kates-Ferri Projects, told ARTnews, noting that the gallery had already made a few sales. “People are not as quick on the draw, but the sense of discovery is there.”

And there’s a lot to discover. This year’s edition of the fair, which runs through May 11, is large—by recent NADA standards, anyway—at 111 exhibitors, with 54 of them showing in New York for the first time (2024 and 2023 editions of the fair capped at 92 and 88 exhibitors, respectively). There’s considerable geographic diversity too, with galleries hailing from Mexico, Nigeria, China, Korea, Japan, Poland, Germany, Argentina, and further afield.

While there was the usual glut of painting, there seemed to be a renewed emphasis at the fair on both sculpture and wall-hung works that involve the use of fiber and other materials.

Below, see the standouts at the 2025 edition of NADA New York.

Pauline Shaw at NARANJO 141

Founded in 2023, Mexico City’s Naranjo 141 has a model that exists somewhere between a gallery and a residency program. For its first presentation at NADA New York, it brought works from one of its most recent residents, Pauline Shaw, who considers the nature of scientific inquiry, the natural world, and the tension between perception and truth.

According to the gallery, after Shaw learned that much outer-space imagery is colorized by NASA scientists and researchers, she decided to reinterpret the publicly available images through her own imagined palette. In these works created during her residency, Shaw reimagines Jupiter and its moons through fiber works streaked with rich color and inset with silk “scars.”

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Frieze and NADA New York’s Early Sales Signal Buyer Confidence

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Must-See Booths at NADA New York 2025